Matt T Case Study
Give us some insight into your background and education?
I’m 32 years old, married and a father of one. I’m educated as far as A-Levels and have been in full time employment ever since. I’m a Tottenham fan (more vocal about it in recent years!) and my claim to fame is that I went to the same school as David Beckham, Harry Kane and Dwight Gayle. Pre-FI I’d label myself as your typical football fan who liked a flutter, dreamed of winning that Saturday afternoon accumulator at 200-1, and as the odds suggest, I rarely did! How things have changed…
Do you have any background knowledge in trading?
What do you think makes a successful trader?
The main quality I think a successful trader has to have is adaptability. Being able to adapt to the evolving dynamics of the market and spotting those opportunities early is key. We’ve already seen massive swings from things like tiered media buzz, performance buzz and penny shares announcements. Recognising the impact of these, as well as pre-empting market shifts at different times of the year and the football calendar (transfer windows/season end/World Cup etc) can work wonders for your ROI if you adjust your portfolio accordingly.
Another quality needed is patience. If a purchase looks like it’s going wrong, try to remind yourself why you made that purchase in the first place. Then think if anything has actually changed, or if a players price has just dropped because someone sold on mass, and maybe others have blindly followed. If it’s the former, then you need to show your adaptability and reposition yourself. If it’s the latter, then patience is needed…and quite possibly a top up of the player involved!
Have you made a profit? .. what kind of return do you anticipate from trading?
I’ve been trading since late 2015. I saw an advert on Facebook and I remember feeling a mix of curiosity and scepticism. I took the plunge and deposited £10 to try to understand how it all worked, and to make sure everything was legitimate and secure. After a couple of months, and my £10 being turned into £30, the scepticism was replaced with excitement. The curiosity remained, but now it was in the form of thinking “is this too good to be true?” I’d apparently stumbled across something that meant I could have a long-lasting bet (rather than one that lasts no longer than 90 minutes) and one that seemed to have a much greater chance of winning. Over the next six months my deposits went up to £300 – just in time for the ‘Zlatan and Pogba summer transfer window’. And what a profitable one it was. My first real experience of a substantial amount of money (to me at least) being wagered with an even more substantial amount being earned. By early 2017 I decided to pull out my initial investment and a little bit extra (to help pay for new double glazing – possible only with the help of FI success). This also meant I was able to take slightly ‘riskier’ decisions on the Index as I was now only playing with profit. My personal success continued to match that of FI and I was able to withdraw a further £1,000 this summer to help pay for a new garden – the landscaper definitely had a bit more free reign due to FI profits! Currently my profit stands at £4,100 – perhaps not as eye-catching as some of the real big players but with a maximum investment of ‘just’ £300 at any one time, I’m more than happy with my ROI. Football Index has allowed me to provide things for my growing family and 1 year old son that I didn’t think I’d be able to provide quite so soon! Looking forward, a month on month ROI of 10% is now a very achievable aim, even with the plan of being able to pay for ‘all things Christmas’ with FI profit.
Are you employed currently? What do you do for a job?
I’m a financial complaints manager. I work full time which impacts on my trading style. As much as I’d love to watch the various newsfeed’s 24/7 to make sure I can invest based on breaking news, it’s just not possible. So a mix of those quick flips, and ‘safe’ long term holds is my way forward.
How do you see this as different from regular gambling?
One major difference for me – the chances of losing money on Football Index are a LOT slimmer than regular gambling. The days of the weekly accumulator dreaming of those £200 returns from a £1 stake are gone. No more Saturday afternoons are being spent cheering for a last minute goal from Yeovil Town! Instead, that winning goal from Kane, or that injury for Zlatan, now has me reaching for my phone to make my next Football Index move. And with the added benefit of the recent introduction of performance buzz, coupled with the imminent penny shares, I’ve now got a new found obsession with scouting the ‘next big thing’ from across Europe. And I never would’ve thought I’d be glued to the TV on a Friday night cheering a Neymar game-winning-goal in PSG’s latest Ligue 1 game!
Is it more intellectually satisfying than regular betting, if so why?
100%. A winning accumulator or a ‘first goal scorer’ winning bet always has the feel of a fluke to it. Turning £300 into £4,000 over the course of time through studying the latest moves in the market gives a much greater sense of achievement.
Have you found it easy to pick up?
As a relatively early user of Football Index, in its early days i found there was a limited amount of research required in order to be successful. The concept and product was new, and as more traders joined prices were only going upwards. On reflection, this probably gave early users like me a chance to trade almost risk-free for a while as barely any trades could be classed as bad trades back then. There were of course teething problems with the product – the lack of instant sell for one – but FI has made massive strides since. The changes that have been made however, have definitely given traders a lot more to think about. But for me, this is a huge positive – most of all it has enabled FI to appeal to a number of different gamblers/investors/ traders/football fans. And equally as important, it’s enabled traders to be able to profit using a variety of different methods – long term holds vs short term flips, performance buzz holds vs media buzz holds and many other differences of opinion which now mean traders can find a method that suits their preferences, knowledge and personal circumstances and still see a healthy profit.
Do you have a strategy and if so what is it briefly?
I’m one of the many that began by investing in the ‘safe holds’ who were expected to top the media buzz charts on a daily basis, with transfer speculation always a key factor (Zlatan/Pogba/Rooney etc). This has been followed by a shift towards the star names, the match-winners…the performance buzz golden tickets. Messi, Neymar, dybala, insigne, Kroos, verratti, Thiago to name a few. Nowadays, for me, it’s all about the hybrids. Media buzz shouldn’t be forgotten so my focus is now on those that contend both…Sanchez, Coutinho, Messi, and of course…my local boy Harry Kane!
Also important in my opinion is reducing the risk. By spreading my investment across a number of players the odd hiccup (long term injury/summer transfer falling through etc) isn’t going to have a long-lasting impact on my profits. I tend to stick to a limit of no more than 20% of my portfolio value in any one player…although Mr Messi currently sits pretty close to that!
How do you find the platform? Do you enjoy using it?
The FI app is great (I’m an iPhone user). It’s easy to navigate through and has regular updates. Of course there are minor issues from time to time. But the recent 2nd anniversary of FI’s existence served as a timely reminder of just how new the product is, and how far it’s already come in its short time.
Do you think Football Index will be successful in the future? How do you see the market evolving?
There’s no reason why FI can’t be a massive success in the future – it’s based on a simple idea and centres on two main hobbies that millions of people love and take part in every day – football and gambling. Who wouldn’t want to use their football knowledge (we all think we know best) to boost your portfolio and earn some money?! And with the number of success stories out there – I know at least 10 others who are on FI and all have profited from it – word of mouth will help take the product a long way. It also needs a well thought-out marketing strategy which the product seems to have.
In terms of the actual market, it’s definitely shifted towards more short term trading with the introduction of performance buzz. I think we’ll see this continue as more of the traditional fantasy football players join the Index, but the introduction of penny shares may counteract this slightly as people invest into, and continue to hold, the younger players who they feel will become ‘the next big thing’.